Creating e-Commerce Certainty in Uncertain Times

It was recently announced that the recession is over and has been since 2009. While this may be true from a statistical perspective, companies continue to do more with fewer resources and decreased head count. The charge is simple: grow the business regardless of external influence. This has left many business people with a feeling of uncertainty around how to grow and expand their businesses with the least financial exposure possible. For many, this means ecommerce. Whether looking at ecommerce for the first time or revisiting an existing site to look for ways to make the portal more effective and efficient, ecommerce is the “go-to” when seeking new ways to expand a company’s sales reach.

If a company has never played in the ecommerce space before, there are likely to be questions such as, “Is now the right time to expand into ecommerce?” and “What do we need to do to launch a successful site within our budget?” and “What is this going to cost—in money, time and staff resources?” If a company has already launched a site and is looking for ways to improve its effectiveness, the questions might be more along the lines of, “What should we have done last time?” and “What can we do better this time?” and “Do we even want to try ecommerce again?”

Quite often for both audiences, the question is, “Where do we begin?” Ecommerce is here to stay and is rapidly becoming a key sales channel for a majority of companies. The need to have a successful ecommerce presence is clear and the time to launch an ecommerce initiative or overhaul a less-than-successful site is now. If you are unsure of where to begin, we can help. This ebook provides a roadmap to making your company’s ecommerce success a certainty, even in uncertain times.

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