"Nurture Marketing" Techniques to Get More Out of Your Sales Leads

"Nurture Marketing" uses Dynamics CRM to automate a flow of communication with prospective customers, based on demographic and behavioral criteria. In practice, it involves presenting content to a lead based on his or her current-state interest level and leading the prospect to continue interacting with you over a period of time until they either qualify in or qualify out.

This white paper covers the following:
  • The differences between "trigger" and "drip" email campaigns;
  • Two key types of segmentation for nurture marketing initiatives;
  • Three key types of behavioral data that are "triggers" for nurture marketing;
  • Key components of a sample nurture marketing webinar campaign;
  • How to use lead scoring and sales integration.

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