Why Call Tracking is the Single, Most Effective Measurement Tool to Determine Your Return-On-Investment, When it Comes to Getting Instant Feedback About the Phone Calls Driven by Your Marketing Efforts

Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today’s technology cannot deliver a complete picture of real sales-ready leads and this won’t justify online ad spending. Without call tracking there is no easy way to understand which online marketing efforts are driving phone calls.

Call tracking allows businesses to calculate success for EVERY form of advertising. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions in an effort to more effectively determine success and make informed spending decisions.

This white paper outlines:
  • The definition and history of call tracking;
  • The elements and key features of call tracking;
  • Why web forms don't tell the whole story;
  • Why call tracking is the single most effective measurement tool to determine your return-on-investment, when it comes to getting instant feedbackabout the phone calls driven by your marketing efforts.

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