The Top Ten Things You Can Do With Call Tracking

While basic call tracking technology has been around for the past 10 years, recent innovations during the past two years provide marketers with a robust set of tools to more effectively quantify the offline impact of online marketing initiatives.

Until now, it’s been impossible to see a full conversion picture of clicks next to phone calls but with today’s tools marketers can integrate call tracking data with web analytics vendors such as Webtrends, Ominture Site Catalyst and Google Analytics as well as CRM software and bid management providers.

Customers use call tracking in numerous ways to identify actionable data to improve sales, reduce costs and improve customer loyalty. We provide 10 of the most valuable ways to use call tracking to reach your goals.

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