For SEO/SEM Consultants: Migrate via the Land Bridge of Phone Call Tracking

Today’s forward thinking SEO/SEM managers and marketing firms have a land bridge before them which -- when traveled -- will help gain a larger base of prospects, more competitive survival skills, stronger ties with clients, and ultimately a deeper and more collaborative role in the never-ending discovery of the identity and value of customers. This land bridge is phone call tracking.

This white paper outlines:
  • Why call tracking provides insight and clarity about which keywords convert best to phone calls;
  • Why phone call tracking is a land bridge;
  • What can be gained by crossing the bridge;
  • How to understand which website pages drive phone calls and help find new ways to more effectively close business online.

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