Are You Ready to Add Integrated Marketing Management to Microsoft Dynamics CRM?

Microsoft's 2012 acquisition of MarketingPilot has the potential to put a full spectrum of integrated marketing management (IMM) tools into the hands of Dynamics CRM customers this year. According to Microsoft, the provider's second quarter Gemini release will introduce the "Microsoft Dynamics Marketing" branding and will begin to integrate some of MarketingPilot's features into Dynamics CRM Online, including collaborative project and digital asset management, social media, analytics, and campaign management.  

But with IMM tools still so new to so many, will Dynamics CRM users be ready to take advantage of the capabilities?

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About Bridget McCrea

Bridget McCrea covers business and technology topics for various publications. She can be reached at bridgetmc@earthlink.net.

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