Will Microsoft split MarketingPilot into a series of MRM components for Dynamics CRM?

The MarketingPilot acquisition gave the Microsoft Dynamics CRM team the opportunity to speak broadly about marketing strategy and execution, from the more limited capabilities built into CRM today to the marketing automation capabilities offered by ISVs, and now to the expansive landscape of marketing resource management (MRM) used today by larger marketing departments and agencies.

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

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