Why your organization needs a dynamic, adaptable budget

Developing a budget is not a task reserved just for global corporations. Companies of every size must plan in advance how they will allocate financial, physical and human resources to achieve strategic goals and objectives. While the definition of budgeting is clear, the motivation for creating a budget can vary from company to company. Some companies look to help control spending while others try to more accurately predict metrics such as cash flow and profit into the future.

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About Deanna Ayres

Deanna Ayres is the SEM Strategist and Community Outreach Supervisor at The Marketing Zen Group & TGO Consulting. She loves to come up with new content strategies for and with her team and believes that connecting on a personal level is vital to success. Growing up in Europe has allowed her a unique insight into cultural differences in business & marketing. In her spare time she is a photographer, hobby cook with a love for coffee, gamer and geek. Follow her @deanna_ayres

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