When Microsoft Outlook drives Dynamics CRM / 365 success for customers, partners
Although Microsoft Outlook is not part of Dynamics CRM - now known as Dynamics 365's line of customer experience apps - the popularity of the ubiquitous email and calendar program can be the key winning Dynamics deals, especially for sales teams. And while Outlook offers little financial reward to the typical Dynamics partner, it can drive CRM project success.
"Most Dynamics partners are not actively selling Office 365," says Brad Koontz, director of product marketing for Hitachi Solutions. "So the direct impact [of Outlook] is not great, but the indirect impact is huge."