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The Value of Diversity: Does Microsoft Dynamics Lead a Fundamental Shift in Strategy?

by Doug Bonderud
Contributing Writer,

Microsoft's CEO Steve Ballmer recently admitted the need for a "fundamental shift" in the way his company does business; one way they're implementing this strategy is through a multi-platform effort for their Xbox console line. But as Phil Harrison, VP of Interactive Entertainment Business, points out, "we're no longer just competing with the traditional companies, but our competitive landscape includes the likes of Google, the likes of Amazon, it obviously includes the likes of Apple."

There's an easy connection here with the current Dynamics environment, showcasing some of the triumphs and pitfalls of such a broad-stroke strategy.

Changing Direction

A recent ComputerWorld article reports that Microsoft's share of the computing market dropped from 97% in 2000 to 20% by the end of 2012. This puts it behind Apple with 24% and well back from Google, which owns 42% of the market. Predictions from Goldman Sachs have the company bouncing back with 26% by the end of 2016 if current trends continue. Interestingly, its Xbox 360 console sales owned 56 percent of the market in November 2012,  though the market for video games at large is falling as - no surprise - consumers turn to mobile.

So what's the company to do? A good answer comes from the performance of its Dynamics suite, including favorable reviews from analysts and 30 percent growth year over year and 31 consecutive quarters of double digit growth for Dynamics CRM.  Some of the latest product line releases include things like:

Business Central Dynamics 365 Dynamics AX Dynamics CRM Dynamics GP Dynamics NAV Dynamics SL
About Doug Bonderud

A freelance writer since 2009, I have a particular passion for technology and its impact on our daily lives. As an evolving resource, technology changes us as much as we inform its development, providing fertile ground for thought.

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