Article

Six Lessons from Microsoft Convergence 2012

by Nick Sprau
Vice President, Marketing and Sales, Metafile Information Systems,

Keeping a finger on the pulse of the technology industry is one of the keys to achieving continued success in this ever-changing marketplace. As businesses evolve to meet the growing demand for efficiency, transparency and agility, it's more important than ever to understand customer challenges and evolve with them to address those needs.

There can be tremendous value in taking an active role at industry events and conferences whether it be through conversations with prospects, meetings with partners and customers or participating in educational sessions. For example, Microsoft Convergence 2012, which took place in March, proved to be a highly informative and vibrant event and the entire Metafile team left Houston feeling energized and even more prepared to help our customers succeed.

Here are six key takeaways from this year's Microsoft Convergence:

  1. Cloud: While Microsoft is a staunch champion for the transition to the cloud, many partners are determining how best to approach this shift with their customers, including how to balance between on-premise and hosted solutions. Microsoft urges partners to work with each customer on an individual approach to each implementation. As stated by Microsoft COO Kevin Turner during his keynote, "the important thing I want you to note is we're building a cloud where you decide where and how you want to go to the cloud."
  2. Security Is Top of Mind: During his keynote, Turner indicated that many enterprise-level technology decision makers are looking to strike a balance between flexibility and usability for the end-user and security and management for the IT department. According to a recent study from Gartner, this is especially top of mind for cloud users as "at year-end 2016, more than 50 percent of Global 1000 companies will have stored ...

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About Nick Sprau

Nick Sprau is vice president of marketing with Metafile Information Systems Inc., an independent provider of paperless document management applications serving middle-market and large businesses. Sprau is responsible for developing and implementing Metafile's international marketing strategy to support the organization's wide array of document imaging, workflow and management products and services.

Visit Metafile's Paperless AP Resource Center to read more on how companies have benefited from AP/AR technology and to connect with someone from the Metafile team. Chief among Metafile's solutions is its signature MetaViewer document management solution, which automates workflow and boosts transparency, accountability and visibility in accounts payable, accounts receivable and human resources departments.

Sprau has served the financial systems automation industry during his more than 20 years at Metafile and has been personally involved in helping hundreds of organizations improve their business processes by utilizing document imaging, workflow and electronic document management technology. Sprau has seen great changes in the way information and, specifically, information found on paper or destined to be printed on paper is handled.

Sprau's previous roles within Metafile include regional sales manager and marketing coordinator. He graduated from the University of Wisconsin - LaCrosse with bachelor's degrees in business administration, marketing and psychology.

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