Silverpop reports CoreMotives revenue growth, new automated email, nurture tools

Silverpop has rolled out product updates to CoreMotives, its marketing automation solution that runs within Microsoft Dynamics CRM. The release follows a year in which CoreMotives product revenue increased by 54% according to company officials.

The latest release of CoreMotives offers behavior-based nurture marketing capabilities and new automated A/B testing for more variables of an email including content and images.

The product also now offers an unlimited number of scheduled and recurring nurture tracks that run automatically, continually adding an unlimited number of qualified leads and contacts into the program at any given time.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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