At Parafest 2014, Microsoft lays out the Parature opportunity for Dynamics CRM partners

Parafest 2014 

At this week's Parafest event, Parature's annual user gathering, the needs of customer service organizations are front and center. CMO and co-founder Duke Chung talked about the future of customer service, which he believes will need to embrace more complexity, driven by factors like greater self service capabilities and rapid data growth coming from customers - and their devices - across multipe channels.  

But this year's event, with the presence of Microsoft, is also an opportunity to begin introducing a handful of key Dynamics CRM resellers and ISVs to the product, the roadmap, and the opportunities that will come out of the acquisition. 

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

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