Microsoft's Marketing Software Challenge: To Build or To Buy Again?


Microsoft is rumored to be one of a handful of companies in the running to acquire marketing automation software provider Marketo. That's based on speculations from sources like Credit Suisse, and on a Bloomberg report earlier this week that Marketo is working with Morgan Stanley to weigh a possible sale, among other strategic options. Microsoft, as well as SAP and Adobe, have been floated through the rumor mill as potential acquirers, though it is also possible no deal will emerge.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

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