Microsoft's Dynamics CRM Gamification Acquisition: Wise Move or a Bunch of Hype?


Microsoft has acquired Incent Games LLC, creator of gamification platform FantasySalesTeam. The move is aimed at boosting adoption of Dynamics CRM - and boosting Microsoft's story around CRM adoption

Many companies that implement and deploy Dynamics CRM find that it's not an easy proposition to get users to embrace it. So to help in that effort some organizations are turning to "gamification" - building in game-like mechanisms such as FantasySalesTeam to make business systems more fun.


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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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