Microsoft’s acquisition of Parature a win all around, analysts say

The news this week that Microsoft inked a deal to acquire cloud-based customer engagement software company Parature to complement Microsoft Dynamics CRM is being met with positive reaction by analysts.

The buy, reportedly valued at $100 million, will enable Microsoft to add the strength of Parature's multi-channel customer service capabilities to Dynamics CRM to better compete with other industry leaders, according to industry experts.

Although Forrester Research Inc. considers Dynamics CRM a "strong CRM product for customer service," the app has its flaws, but this deal could improve some of them.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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