Looking Ahead: How Dynamics Fits Into Microsoft’s Larger Vision of “The Magic of the Cloud”
There were two major refrains by Microsoft executives at Convergence 2010:
--"Unify and simplify."
Behind these refrains is an emerging technology and economic model that Microsoft executives are aggressively pursuing.
"There is a fundamental shift going on," Stephen Elop, president of Microsoft Business Division, told a group of analysts and journalists. And he strongly suggested that as part of the shift, Microsoft Dynamics will increasingly become less a discrete offering and more part of a diverse integrated package for users.
A key part of the shift is what Elop referred to as "the cloud computing economic model." At first glance, the cloud model would seem to be a negative for Microsoft, he suggested, since ever more technology is available at ever declining prices.