Looking Ahead: How Dynamics Fits Into Microsoft’s Larger Vision of “The Magic of the Cloud”

There were two major refrains by Microsoft executives at Convergence 2010:

--"Unify and simplify."
--"The Cloud."

Behind these refrains is an emerging technology and economic model that Microsoft executives are aggressively pursuing.

"There is a fundamental shift going on," Stephen Elop, president of Microsoft Business Division, told a group of analysts and journalists. And he strongly suggested that as part of the shift, Microsoft Dynamics will increasingly become less a discrete offering and more part of a diverse integrated package for users.

A key part of the shift is what Elop referred to as "the cloud computing economic model."  At first glance, the cloud model would seem to be a negative for Microsoft, he suggested, since ever more technology is available at ever declining prices.

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

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