Professional Services Industry Still Full of Opportunity for Microsoft Dynamics CRM Partners, Experts Agree

When one thinks of the uses of CRM, the images of a Fortune 500 companies may first come to mind, especially banks and capital markets firms.

But what about the air conditioning guy up on your roof? Or, perhaps the plumber unplugging the toilet is in need of CRM?

This workforce segment also needs the help of good CRM systems, according to a panel of experts in the field of software for professional services. The panel, which presented at the recent eXtremeCRM event in Las Vegas, was lead by Ted Kempf, the director of service industries for Microsoft's U.S. Dynamics CRM team. Other panelists included Fieldpoint's Richard Smart, Assistance Software Group CEO and founder Martijn van der Hoeden, and WennSoft CEO and founder Jim Wenninger.

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About Valerie Miller

Valerie Miller is an award-winning Las Vegas-based journalist who can be reached at (702) 683-3986 or valeriemusicmagic@yahoo.com.

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