Microsoft Dynamics CRM and the Shifting Add-On Solution Landscape: How ISVs Will Adapt for Success
Last week's announcement that Microsoft is acquiring the technology assets of Adxstudio caught many in the Dynamics CRM community by surprise. After all, Microsoft already has access to similar (but not identical) capabilities thanks to its 2014 acquisition of Parature. Another reason for surprise is likely the unpredictable nature of the CRM acquisition track record at Microsoft over the last four years, which has been a mix of choices ranging from unknowns to purebred xRM solutions.
The visibility of Microsoft's CRM-related acquisitions strategy has increased in step with the rise of Dynamics CRM's profile at the company in the last year. The team has an increasingly complex role to play as both a top-tier CRM competitor and as a showpiece for a growing range of Microsoft products like Excel, Office Groups, Outlook, Power BI, and a range of Azure services. And while consultants and existing customers can watch for acquisition announcements with detached interest, these moves can be far more consequential for ISVs whose business strategies can depend in large part on their exposure to Microsoft's decisions.
The Adxstudio pickup has been generally well received by the Dynamics CRM community for several reasons:
- Adxstudio and its products have a long history of commitment to the Microsoft platform, including Dynamics CRM, .NET, SharePoint, and Azure.
- As
a veteran Microsoft partner, the company has defined itself under CEO/CTO Shan
MacArthur as a leader in a broad range of areas, including development best
practices (including xRM), vertical know-how, and channel experience (its ...
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