Marketing Resource Management Roundup: Gemini, MarketingPilot, Strategic Competencies

Microsoft Dynamics CRM's second quarter Gemini release is right around the corner and brings with it the vendor's new "Microsoft Dynamics Marketing" branding concept. Gemini will integrate elements of MarketingPilot, a 2012 acquisition that's expected to put a full spectrum of integrated marketing management (IMM) tools - including collaborative project and digital asset management, social media, analytics, and campaign management - with Dynamics CRM Online via a new connector.

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About Bridget McCrea

Bridget McCrea covers business and technology topics for various publications. She can be reached at bridgetmc@earthlink.net.

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