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Make the Most of Peer-to-Peer Interaction at CRMUG Summit, Advises Chapter Chair

by Dann Anthony Maurno
Assistant Editor, MSDW

Adam Rose says he loves living at the intersection of technology and business, especially when using CRM to automate, streamline and improve workplace processes. Rose is the Inside Sales Manager with ImageSoft, Inc., a Michigan-based provider of document and process management solutions that is also a Microsoft Dynamics CRM customer.

Rose was instrumental in resurrecting the dormant CRMUG Detroit Chapter in 2013, which he now chairs. He will be at CRMUG Summit 2015 this October in Reno, Nevada, and he shared with MSDynamicsWorld.com some CRM topics that are top of mind for him and his colleagues.

MSDW: How long has ImageSoft used Dynamics CRM?

Adam Rose

Rose: I've been with ImageSoft for about six years and we were using Salesforce when I first started. We decided to make the switch to Dynamics CRM in 2011, then upgraded to 2013 and are planning an upgrade to 2015 in the near future.

Are there any sessions about which you're particularly enthused at Summit 2015?

I am interested in sitting in on some of the Office 365 sessions. That's definitely a direction that Microsoft has publicly stated they're interested in moving forward with, investing product and time and resources. We're not on Office 365 but there will be some great information that may get us to jump on it.

One thing I liked from previous years is the lunch networking sessions, which were great opportunities to meet people in a similar industry as well as similar locations.

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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).