Is It 'Big Data' Or Lots Of Smaller Data?

For many readers of this article, business intelligence (BI) will not be a core experience, and, in many cases, it has likely become a confusing, costly, and risky business exercise during or after the deployment of Microsoft Dynamics AX.

With a market that is red hot in BI, supported by analysts saying it is currently a CIO's greatest focus (as surveyed), it becomes so easy for the BI industry to find ways to differentiate offerings. However, in doing so, some BI companies can sell capabilities that might not have any business value at all to users and the issues they currently face. As with all discussions around a market, there will be exceptions to the rule, but I am hoping to provide a little  focus and some direction as to what is important in most cases for organizations running Dynamics AX and what to look out for.


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About Garth D. Laird

Having seen ZAP from early days through to the present, Garth manages all of the commercial operations globally for ZAP which include Sales, Presales, Consulting, Support, Training and Customer advocacy. With BI such a vital part of any ERP or CRM deployment, ZAP has created solutions that massively add value to the Dynamics eco-system and mitigate risk for the very customers we all seek to serve.

With customers in 45+ countries and spanning local mid-market to Fortune 500 and beyond, Garth has seen the ZAP brand become synonymous with high levels of customer satisfaction creating an ever growing excitement in the channel, this supporting the long hours and tireless exertion needed and making it incredibly worthwhile.


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