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Integration: How partnering future-proofs Microsoft Dynamics ISV solutions

by Dann Anthony Maurno
Assistant Editor, MSDW

When WithoutWire decided to take its on-premise inventory management platform to the Microsoft Azure Cloud in October 2016, it also decided to get out of the custom integration business.

Khai Tran of WithoutWire

"It was an opportune time for us to change the way we'd done integration for 10+ years, which was pretty much custom development," says WithoutWire CEO Khai Tran. He and eOne Solutions CEO Martin Olsen will present the webcast Future-Proofing Inventory Management Integration for Microsoft Dynamics GP or NAV to MSDynamicsWorld.com readers on January 17 at 2pm.

By partnering with eOne as its preferred integration solution, "The customer's no longer reliant on us," says Tran. "It gives us the power of flexibility and supportability, as well as future-proofing our clients' integration to WithoutWire."

Integration is a core competency

Integration can be simply a distraction to line-of-business publishers, observes Tran. "We found ourselves after more than a decade in the industry supporting a number of custom integrations for customers who were heavily reliant on our solution."

Offloading integration to a firm focused on that work "gives us focus and developmental resources towards our core competency, inventory management, which is what we do best," says Tran.

Since the partnership, Tran observes that it is now possible to set up a WithoutWire configuration in hours "versus months or years," owed to rapid and well-mapped data import. "Whether it's from Excel spreadsheets or through ...

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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).