InsideView Adds ROI Dashboard Linking Social Selling Activities to Bottom-Line Revenue

The use of social networks by sales teams sounds like a great idea, but can social CRM strategies really help close more business?  And if you're a provider of social selling data, how do you help demonstrate this to customers who add you to their CRM solution? InsideView has launched new tools to add better visibility to their contribution to a CRM system for tracking return on investment from social selling activities and technologies. The new InsideView ROI Dashboard and advanced Sales Team Activity reports let sales executives tie actual business results to InsideView social selling activities.

The new dashboard, which will be available for Microsoft Dynamics CRM later this quarter, allows sales reps and managers to monitor business results and progress at any time, according to the company. With the dashboard, sales managers can measure the activities of their B2B sales teams, leveraging sales intelligence for social selling.

"Think of it as riding shotgun with a sales person as they look at any lead, contact, account, opportunity in their CRM," said Marc Parramond, Director of Product Marketing for InsideView. "We're rendering ourselves there and delivering insights from the outside world the things that you don't already track in your CRM about that customer or prospect."

The InsideView ROI Dashboard provides information across a few key areas: leads, accounts and contacts, and opportunities and enables the sales teams to measure the outcomes of social selling activities, he said.  The idea is to help InsideView customers see the real influence that the CRM add-on is having on social ...