Getting Synchronized for the Holidays: Why Multi-Channel Retailers Need to Elevate Their Game for Savvy Consumers

There was a time when consumers all but expected the online shopping experience to differ from the traditional, bricks-and-mortar options. E-commerce was in its infancy, companies did what they could to adapt to the shift, and buyers accepted mistakes and inconsistencies (like the time a local retailer not only neglected to ship an online holiday order to my in-laws, but then called exactly one year later to confirm the purchase for the upcoming holiday) as part of the convenience of ordering goods and services from their comfort of their homes.

...

Requires FREE Membership to View

Login
Become a Member Joining MSDynamicsWorld.com gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more, and it’s all FREE. You’ll also receive periodic email newsletters with the latest relevant articles and content updates.
About Bridget McCrea

Bridget McCrea covers business and technology topics for various publications. She can be reached at bridgetmc@earthlink.net.

Read full bio...

minivan