The Five Faces of Marketing Resource Management

When Kim Collins thinks about how companies are using Marketing Resource Management (MRM) systems like Microsoft's MarketingPilot to plan, budget, and forecast the utilization of marketing resources and budgets, she divides the task up into five different core competency areas.

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About Bridget McCrea

Bridget McCrea covers business and technology topics for various publications. She can be reached at bridgetmc@earthlink.net.

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