Examining ROI: How Microsoft Dynamics CRM Helps Packaging Distribution Firm Boost Sales Productivity

Editor's note:  This article is part of an occasional series that will examine specific examples of how Microsoft Dynamics customers and partners are challenged to identify and measure the return on investment of their implementations.  If you would like to share your views on the idea of measuring ROI with Dynamics solutions and tell your company's or client's ROI story, please contact us for consideration.

As the owner of packaging distribution company, Worldwide Packaging Group LLC (WPG), Barry Kronhaus knew he needed a better way to stay on top of his sales force and help them close more business.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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