Digitisation and insurance risk mitigation: New opportunities to improve customer experience

Car accident smartphone photoIgnoring all the policy and product details, insurance effectively comprises a process whereby clients outsource their perceived risks and ask organisations to carry the financial burden in the event that the risk occurs.

This fundamental approach has been at the core of long-and-short term insurance processes for centuries, where clients and insurance organisations alike assess their risks and develop a complementary approach to manage those risks.

Clients identified their perceived risk coupled with the likelihood of the risk being realised and measured the financial impact that the realisation would have on them personally.

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About Christopher Barry

Chris has been working closely with Microsoft technologies since 2002, and with Dynamics CRM since 2006. He has a passion for partnering with customers and solving business challenges and is currently a CRM Director at Mint Management Technologies. His primary focus is business solutions within the CRM and CX areas.  Chris's prior experience includes working within services, consulting and business process engineering at various companies, and holding various architectural and managerial positions. He has also obtained a M.Sc. in computer science.

Mint Management Technologies is a global IT consultancy that is in the top 5% of global CRM providers as well as a member of the Microsoft President Club. The company enables better business by digitally leading its clients through Customer Centricity, Employee Engagement and Smarter Systems in the digital space. 

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