Data integrity matters: Why Microsoft Dynamics CRM users count on accurate data

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When it comes to Microsoft Dynamics CRM, data integrity can affect adoption, performance, development and competitive advantage. And it is just as much about what's not present in the data as what is present, said Mike Olean CRM & Business Development Manager, Dixon Hughes Goodman LLP.

"You should think about data integrity as a process and not a thing," Olean told members of CRMUG. "Data integrity is not a one-and-done deal. It's a very fluid process and it takes place across the entire lifecycle of your data regardless of what you do and in what industry you do it."

The golden rule in data integrity is duplicate avoidance, Olean said.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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