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Data Discovery and Analytics Using Newer, Smaller, and Mobile Technologies

by Morten Middelfart
CTO, TARGIT,

Innovation is everywhere in today's environment, which is great for those of us involved in the tech industry. But the sad truth is that many innovations that seem earth shaking will fall by the wayside and be forgotten. Others are so highly anticipated that their release creates a tidal wave effect that seems continuous and unending. This excitement is particularly the case with mobility-driven innovations.

For years people have looked at the various pieces of technology featured on television programs like the Jetsons or Lost in Space and dreamed of what it would be like when they became reality. Those days are here.

While most media coverage has focused on the social aspects of these new innovations, the business implications are tremendous for industries across the board - particularly when it comes to data discovery and analytics.

The main thing that you have to remember when talking about these new technologies is that it's all about people, not the hardware. As these smaller more mobile devices become the norm, customers and business team members will demand ever increasing instantaneous and personalized service.

For example, there may come a day when you walk into your neighborhood coffee shop and the person behind the counter is wearing one of the latest pieces of mobile technology. As you approach they say, "Good morning (enter your name here), would you like your usual medium coffee with two sugars and cream?" It will happen eventually, and that's where data discovery and analytics can truly make the difference with these devices for businesses.

All of that customer data, Big Data, is going to be imperative for that personalization, but it needs to be easily accessible. This is not only a necessity ...

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About Morten Middelfart

Morten Middelfart is the Chief Technology Officer at TARGIT, www.targit.com. Dr. Middelfart's business intelligence and analytics expertise dates back to 1992, giving him more than two decades of experience in developing and managing business intelligence solutions.

By the age of 25, Morten had founded his own business intelligence company, Morton Systems. Morton Systems was sold to TARGIT in 1996. Following the sale of his company, Morten became TARGIT's CTO and chief product visionary. The TARGIT Decision Suite is largely based on the technologies and ideas developed at Morton Systems. More recently, Morten developed technologies like TARGIT's Xbone and TimeLiner to accommodate high-performance competitive analytics through the use of both internal and external data.

Morten holds an MBA from Henley Management College (UK) and two PhDs, from Rushmore University (US) and Aalborg University (Denmark). His doctoral theses became, respectively, the groundbreaking Computer Aided Leadership and Management, and Sentinel Mining. Morten holds 7 U.S. Patents (and 25 worldwide) for his technological developments in business intelligence and analytics, placing him among the top 1.8% of all active inventors.

In his spare time, Morten is an avid skydiving instructor and enthusiast, with more than 1500 airplane jumps and several BASE jumps to his name.