Social Media Get Ever More Attention from Microsoft Dynamics CRM, Salesforce.com

Users of Microsoft Dynamics CRM can expect an expanding push by the CRM team into the arena of social media like Twitter, Facebook, and LinkedIn.

Microsoft released its first effort, an accelerator that searches Twitter for posts that help companies learn what customers think of them, last October, to lukewarm reviews, based on bugs in the release. Said one reviewer: "With a minor fix of one of the entities, this installed and ran to perfection. It is obviously not very extensive, but works as advertised."

On its accelerator download site, Microsoft says, "This first release of the accelerator delivers integration with Twitter; other networks will be introduced in future releases."

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Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

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