The Shift in CRM Focus to Relationship Management--And How It Changes Implementation Strategies

Customer Relationship Management, or "CRM" as most people know it, is that dirty little acronym that loosely brands a wide array of software packages under the same, very large umbrella. The watered down "CRM" category is comfortably applied to a wide range of business applications that can range from call center management software, to e-commerce storefronts, and even artificial intelligence packages that hone in on consumer buying habits.

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About Ryan Plourde

Ryan Plourde is the principal and co-founder of AbleBridge, a Microsoft Gold Certified VAR and ISV focused on Microsoft Dynamics CRM.  A respected CRM technology strategist, Ryan has over 15 years experience helping businesses realize the benefits of CRM technology.  Serving in leadership positions both on the consulting and client-side, Ryan has an excellent perspective on the impact CRM technology can have for an organization.  Prior to AbleBridge, Ryan served as the Manager, Worldwide Sales Operations with IBM, formerly Ascential Software, where he oversaw the worldwide implementation of CRM for over 500 sales and marketing professionals.  Prior to IBM, Ryan was the founding member and CRM Practice Director of two leading CRM consulting firms where he was directly responsible for the full lifecycle of over 100 CRM project implementations.

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