Marketing Automation Solution Email2CRM Brings VerticalResponse Capabilities to Microsoft Dynamics CRM

CRM Innovation has released Email2CRM, which integrates Microsoft Dynamics CRM with the VerticalResponse email marketing engine.

The solution allows CRM users to automate their marketing communications and track visitor activity on their websites, said Jerry Weinstock, Business Development Manager at CRM Innovation. Email2CRM provides complete integration inside of CRM with all email marketing data and website visitor activity, he said.

"Email2CRM is an email marketing automation solution for CRM that allows marketers to send out newsletters and manage the entire process within the Microsoft CRM environment and it pulls back in all the analytics that you'd normally expect from an email blast like who opened it who clicked [on your website]," he said.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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