The Growing Value of Customer Relationships: Five Tips for Leveraging Dynamics CRM in Difficult Times

Despite the recession, Microsoft Dynamics CRM is showing expanding sales, according to Brad Wilson, CRM General Manager. He reported at a Convergence 2009 session that there has been "a fundamental shift in thinking" at many companies, with the net asset value of the business now being defined by the value of customer relationships.

This shift has driven CRM to be a top spending priority, he told attendees. Dynamics CRM has more than 18,000 customers, with 900,000 users in 80 countries, he said.

He advised executives to focus on five key areas to improve the value of customer relationships:

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

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