Convergence 2009 Recap: Microsoft’s Best Foot Forward Despite Slowdown

Convergence 2009 from New Orleans was perhaps remarkable only for its lack of rough edges.  The roughest edge, the general economic downturn, was reflected in both the lower attendance - under 7000 - and Microsoft's opportunistic messaging: be ‘dynamic' and don't waste a crisis. 

The other notable complaints came from the expo hall, where traffic seemed to be down.  "We saw much lighter traffic in the expo hall this year," said one vendor.  Some vendors cited the long distance between the dining area and expo hall as an issue for driving traffic to booths as a contributing factor in addition to the lower attendance.

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Expo

Expo attendance was definitely down, however, the interactions we had were significantly better than in previous years. People stayed longer and a real interest in the solutions they stopped to see.

This is consistent with conversations I had with other vendors. The feeling was that attendees were at Convergence this year because they needed to be, not for a working vacation.

Mark
dynamicaccounting.net

Expo traffic

I agree with Mark. Our booth probably had more better quality traffic this year than in past years. I'd still take higher traffic but wasn't disappointed with the number of people we talked with when all was said and done.

Doug Pitcher
Rose ASP Booth