Beyond Closing Sales: How Mobile CRM Aids in Retaining Key Sales Personnel

How well companies monitor sales leads is key to ongoing success, especially in today's challenging business environment.  In fact, how well companies monitor sales leads is key to not only closing sales, but retaining sales people, argued Derek Warburton, vice president of sales for TenDigits Software, at a CRM User Group Summit session yesterday.

He made his case for Mobile CRM as a key component of Microsoft Dynamics CRM initially via a common sales scenario at many companies:

Being out on a sales call and having to phone your office for information on your potential lead.

"This is not an ideal scenario and not the best position to make the most effective sales call," said Derek Warburton, vice president of sales for TenDigits Software. "It is not efficient from a company standpoint."

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About Katie Morell
As a writer for more than 10 years, Katie Morell has written on topics ranging from travel and technology to crime and politics. She has worked as an editor for a business travel publication out of San Francisco and has also contributed to Bay Area Business Woman, Naperville Sun, Aurora Beacon News, Livingston County Press & Argus, and Michigan Citizen.

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