CRMUG Summit: Expect Strategies on CRM User Adoption Successes and "Epic Fails"

SEI's Daniel MaddenIf user adoption were not still a challenge for CRM projects, Daniel Madden would not need to speak about it so vehemently. But he will, in four sessions at the CRMUG Summit 2016:


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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at

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