Microsoft Introduces Dynamics AX for Retail—Promises “End-to-End” Offering

Microsoft announced "a new end-to-end offering" for midsize retailers using Microsoft Dynamics AX.

Microsoft Dynamics AX for Retail "offers retailers a deep level of integration across point of sale, store management, supply chain, merchandizing and financials," the company said.  

The announcement represents another implementation step in Microsoft's verticals strategy, announced last September, when it announced acquisitions in process manufacturing, professional services, and retail solutions. The retail component, it said at the time, was based on IP acquired from LS Retail EHF and To-Increase Denmark A/S, a wholly owned subsidiary of Columbus IT Partner A/S.  "We are taking a very different approach than other businesses," said Kees Hertogh, product manager for Microsoft Dynamics AX.  "Instead of cobbling together a solution, we decided to buy IP where a partner has extended our own solution to provide a completely integrated...