The Business of People: How the Right Analytics Bring Retailers Closer to Customers
It is interesting how we use words like customer and consumer to refer to people who purchase goods and services from our companies. I recently heard the term "B to P" instead of "B to C" which really caught my attention.
The quest to have a closer, more relevant relationship with people who purchase goods and services from us is about understanding human behavior. And in that quest, many distractions await - data storage systems and in-store gadgets with cool features but little to offer when it comes to connecting with customers - and connecting customer data - at a personal level. Retailers who focus their software investments on solutions that aim to understand customers' behaviors and interests will not only foster more meaningful relationships, but will make their best customers even better.