Your Microsoft CRM Project: Why You’ll Get Better Results By Biting Off More Chewable Chunks
How do you eat an elephant? One bite at a time.
Likiewise, a CRM project should be taken one byte at a time.
One of the great
strengths of Microsoft CRM is that it is more configurable (without
customization or programming) than any of the other major CRM systems.
The downside is
that easier configurability tempts executives to try to do too much, too
soon-leading not only to escalating costs, but to a heightened risk of failure.
We're in an
industry where somewhere between 50% and 80% of projects fail. The typical
growing company has had two or three CRM failures before it reaches puberty. We
have actually trained our users in the proper method of handling a CRM
initiative: Stick your head in the sand
and it will eventually go away.