So Boring: Here’s How to Move Past the Usual Objections to Upgrading to Microsoft Dynamics CRM 4.0

Many articles, blog posts and marketing events have been devoted in recent months to why you should upgrade to Microsoft Dynamics CRM 4.0. A half year later, we know the common new features by heart--for example, the three M's (multi currency, multi lingual and multi tenancy), the introduction of Workflow Foundation and Enterprise readiness.

A common scenario is a full working Microsoft Dynamics CRM 3.0 application, often connected to back office systems and also integrated to intranet or internet applications. In most cases, the implementation is widely used in the company, but there are still wishes to enhance performance or functionality.

The decision maker, typically a financial type, usually has a conservative approach and isn't very amenable to upgrading to the new version. The decision maker's arguments: people are used to this system, upgrading costs are...