How Viable an Alternative Is Microsoft Dynamics AX 2009’s CRM?

With so many options in the market for CRM solutions, most Microsoft Dynamics AX customers would be best off starting their search for a CRM solution in their own IT departments. That is, they should be looking first at Dynamics AX CRM, according to Dane Koepke, Business Development Manager of Green Beacon Solutions, in his talk on Microsoft Dynamics AX and CRM at AXUG Summit 2008.  

The release of Microsoft Dynamics AX 2009 has made AX CRM a viable alternative to a full-fledged CRM solution--probably more viable, in Koepke's assessment, than he originally thought last spring, when AX 2009 was first introduced. 

In the meantime, Microsoft is considering whether to offer a "connector" to the full Dynamics CRM application.

"CRM is about the business strategy," said Koepke, and the features of CRM solutions have, to an extent, "become a commoditized thing" that is, still viewed as a...