What's the real purpose of Business Intelligence (BI)?
That was the subject as the NAV User Group Forum 2009 kicked off with a general session, round table discussions and breakout sessions.
At an executive roundtable, "Business Intelligence: Monitoring the Pulse of Your Organization," Nigel Geary, founder of PrecisionPoint Software, spoke to a group of executives about business intelligence (BI).
He explained that BI gives users the tools to make better decisions.
"I think BI's aim is to make the user self-sufficient," Geary said to a group of surprised-looking attendees. "If the sales and marketing person can do their own BI, than that is a healthier company and it releases IT to do other things."
Geary said BI is not just about system reporting and spreadsheet extracts, but is a reliable tool for looking at trends, data and performance.
"Sales people can see how they are performing on a daily basis," he said, adding that BI should be accessible to everyone in a company.
According to Geary, most BI systems "break an integrated...