Hitting Hard: New Microsoft Web Site Targets “Growing Businesses” to Switch to Dynamics GP 10.0 from QuickBooks Enterprise 7.0

 

In an aggressive marketing campaign, launched via a special new web site, Microsoft is pushing users of QuickBooks Enterprise 7.0 to switch to Dynamics GP 10.0.

The web site campaign is both slick and substantive, including a customer testimonial video and detailed studies-reviews of the two programs. Possibly the most devastating, from the QuickBooks perspective, is an analysis provided by The Accounting Library, a software selection tool for middle market companies.

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

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