Microsoft is very clear about the target market for its award-winning Microsoft Dynamics NAV (previously known as Navision) enterprise resource planning (ERP) system. If you just check the Microsoft Dynamics NAV Product Overview web page, it states: “Microsoft Dynamics NAV is a business management solution for small and mid-sized organizations.” Can it get any more specific?

Well, as a matter of fact, it probably could. If you take a look at the Microsoft Dynamics NAV public reference list at Microsoft’s Case Studies website, you immediately see that there is really no pattern as to what kinds of companies implement Microsoft Dynamics NAV. Businesses ranging from home-based ventures with just a handful of employees all the way to global enterprises with tens of thousands of employees have successfully implemented Microsoft Dynamics NAV all over the globe, a reality that clearly demonstrates that a one-size-fits-all approach doesn’t apply to this specific ERP product.

Obviously, deciding to go for or against a product, just based on the vendor marketing classification, wouldn’t be too fair either to the product, or to oneself.

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