Beyond Retail: Omni-channel, Multi Platform and the Unified Experience
"Omni-channel" was an oft-heard buzzword at the National Retail Foundation's (NRF) 2013 annual conference, though it goes by a variety of names including all-channel, multi-channel, cross-channel and channel-clustering. Ultimately, however, the terms used by different tech providers all boil down to the same thing: offering consistent back end access to services, tools, and data, as well as consistent and reliable customer experiences across retail channels from web to mobile to in-store and beyond.
This obsession with consistency isn't just limited to the retail business, however, as companies begin to act like consumers - seeking holistic business intelligence (BI) experiences across multiple platforms including on premise, through software as a service (SaaS), virtual machines (VMs), and mobile.
Change the Channel