Seven Ways to Tell If You Are “Shaving the Bear” with Microsoft Dynamics GP

Marketing guru Seth Godin recently wrote an article on Bear Shaving. Bear Shaving is when firms address a symptom rather than a root cause. The term Bear Shaving comes from a commercial where a little girl shaves a bear to protect it from global warming. She had the right intent but ultimately, shaving bears won't solve global warming. An equivalent analogy is buying more buckets as the roof leak worsens.


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About Mark Polino

Mark Polino is a Microsoft MVP for Dynamics GP and the Director of Client Services for Fastpath. He is author or coauthor of five books on Microsoft Dynamics GP. Mark has been working with Dynamics GP and its predecessors since 1999. He is a Florida licensed CPA and holds an MBA from Rollins College.

Building Dashboards with Microsoft Dynamics GP 2013 and Excel 2013Mark's new book, Building Dashboards with Microsoft Dynamics GP 2013 and Excel 2013, is available now.





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And there are way too many bears to shave!

Great, great article Mark. I love it!

Excellent Article!

I see the company I work for shaving the to really get to the root of the problem.

Thanks for an awesome article Mark.