Microsoft Sharpens Its Dynamics Marketing Focus on Mid-Market Companies, to Exclusion of Small Businesses
After several years of testing the concept that it should seek to attract early-stage businesses as Dynamics customers, and sell them upgrades and new applications as they grow, Microsoft has decided to forsake the entrepreneurial small business marketplace. Instead, it is focused "like a laser" on targeting mid-market businesses for expanding sales of Dynamics NAV and AX applications, Kirill Tatarinov, corporate vice president of Microsoft Business Solutions, said in a briefing at Convergence Copenhagen 2008.
He said that Microsoft Dynamics "experimented with" a small business version of Dynamics NAV, along with the Dynamics-developed Office Accounting and Small Business Server, "but frankly, this is not a market where a global vendor has an opportunity," he said. "It is driven by local vendors."