Microsoft Sharpens Its Dynamics Marketing Focus on Mid-Market Companies, to Exclusion of Small Businesses

After several years of testing the concept that it should seek to attract early-stage businesses as Dynamics customers, and sell them upgrades and new applications as they grow, Microsoft has decided to forsake the entrepreneurial small business marketplace. Instead, it is focused "like a laser" on targeting mid-market businesses for expanding sales of Dynamics NAV and AX applications,  Kirill Tatarinov, corporate vice president of Microsoft Business Solutions, said in a briefing at Convergence Copenhagen 2008.

He said that Microsoft Dynamics "experimented with" a small business version of Dynamics NAV, along with the Dynamics-developed Office Accounting and Small Business Server, "but frankly, this is not a market where a global vendor has an opportunity," he said. "It is driven by local vendors."

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As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

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