The ExactTarget Connector integrates subscriber/list creation and maintenance activities with ExactTarget. The ExactTarget Connector is complimentary to ExactTarget's native integration solution with Salesforce® & Microsoft Dynamics™ CRM giving you a richer & deeper integration between ExactTarget & these popular CRM applications.
Integrate ExactTarget subscribers bi-directionally with other business systems such as CRM.
Move lists created in your other contact management applications into ExactTarget.
Synchronize list maintenance such as subscriber updates & removal/addition of list subscribers between ExactTarget & your other business applications.
Augment your native integration to Dynamics CRM or Salesforce, which allows you to manage email sends from either CRM, to update your CRM with send metrics generated in ExactTarget.