Salesfusion Helps Marketers Drive Inbound Traffic With Built-In SEO Optimization Tools


Leading Marketing Automation Provider Delivers a New Way for B2B Marketers to Extend Their Reach and Drive Greater Impact

ATLANTA, GA, May 13, 2015 (Marketwired via COMTEX) -- Salesfusion now offers marketers the ability to maximize the impact of inbound marketing with built-in SEO optimization tools. By optimizing the content for search engines, marketers can increase their reach to prospective buyers earlier in the buying cycle, a critical strategy as more buyers look to the web for information during their initial product research.

"Salesfusion's new SEO Audit is a very useful and impressive tool responding to digital marketers' increasing needs to understand and improve their SEO. Salesfusion is definitely leading the way in digital marketing integration with this innovative feature," said Sebastien Woodroffe, Marketing Programmes Manager at Swiftpage, a Salesfusion client. "One of the most helpful aspects is the ability to generate a checklist of possible improvements so we can quickly identify what needs to be fixed on a page to improve its search engine rankings. It's also great that we can compare our SEO score with those of our competitors because after all, that is what SEO is all about -- appearing higher in search results than our competitors."

When a user enters a URL, keyword or phrase, Salesfusion will analyze the overall search-ability. It will then provide an SEO score accompanied by recommendations for how to improve it. The Audit includes:

-- Ability to perform a competitive analysis on any URL, including 3rd party sites like WordPress. -- Direct integration with landing pages so marketers can analyze SEO while they build their content. -- Color-coded indicators and punch list recommendations to organize action items. -- Export and share options for distribution to team members right from the application.

"Marketing isn't just about email marketing and events," says Suzanne Ward, Vice President of Product Management at Salesfusion. "It's about driving inbound traffic across all channels to generate awareness and optimize lead conversion. Salesfusion continues to add advanced functionality to reflect this new era of marketing strategy and ensure that today's marketer has the best tools available to be successful."


Salesfusion's mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. Salesfusion stands out among cloud-based marketing automation vendors for its superior lead nurture and engagement marketing capabilities. Salesfusion provides an out-of-the-box unparalleled integration between its marketing automation platform and Microsoft Dynamics CRM, Infor, SugarCRM, Salesforce, and Sage. For more information or on Twitter @salesfusion.

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